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Headless CMS Delivery on Composable DXP

 

In today’s digital world, content is more important than ever. It’s what inspires us, informs us, and helps us make decisions. But content is also complex and ever-evolving. What it means to be a “content creator” varies widely depending on your industry, role, and perspective.

 

In a fast-paced, omnichannel world, content is consumed and disseminated through a variety of digital and offline channels. This is a stark contrast to three decades ago, when content was primarily delivered through printed materials and phone lines.

 

Application leaders cannot meet market needs or business objectives with monolithic digital experience platforms and must update tech stacks, decompose monoliths and deliver task-oriented capabilities. To future-proof the stack, a composable DXP must be used to deliver composable user experiences.* GARTNER.

Let’s not forget, that not that long ago the shopping experience could only take place by going to the store. Today, moments like this are often triggered via one of many different platforms, more often than not, led by a social influencer under the various channels where consumers are TikTok, Instagram Facebook etc..

 

The proliferation of content channels has created more touchpoints for engaging consumers, but it has also made it more challenging to keep content updated, relevant, and personalised across all channels. Managing this dynamic landscape and ensuring content accuracy requires ever-advancing tools and strategies.

 

While the definition of content and how we consume it has evolved, many organisations are still stuck in the past when it comes to content production and delivery. This can lead to a number of problems, such as:

 

  • Inconsistent content across channels
  • Outdated content
  • Irrelevant content
  • Impersonalised content
  • Difficulty managing and updating content

 

To overcome these challenges and deliver a superior customer experience, organisations need to adopt a more modern approach to content management. This means using a headless CMS and composable architecture.

 

A headless CMS is a content management system that decouples the content layer from the presentation layer. This means that content can be created and managed in the CMS, and then delivered to any device or channel through APIs.

 

Composable architecture is a design approach that allows organisations to assemble their digital experiences from best-of-breed components. This includes the CMS, but also other components such as front-end frameworks, e-commerce platforms, and marketing automation systems.

 

 

By using a headless CMS and composable architecture, organisations can:

 

  • Deliver consistent content across all channels
  • Keep content updated and relevant
  • Personalise content for each customer
  • Manage and update content more easily

 

This can lead to a number of benefits, such as:

 

  • Improved customer experience
  • Increased engagement and conversions
  • Reduced costs and time to market

 

If you’re looking to improve your content management and delivery strategy, a headless CMS and composable architecture are the way to go.

Rodrigo Rubio