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How Businesses Of Any Size Can Benefit From Salesforce’s New Announcements

How Businesses of Any Size Can Benefit from Salesforce’s New Announcements


Key takeaways from Salesforce’s recent announcements at their “SalesforceTour” and how they can help businesses grow, improve customer service, stay competitive, and boost employee satisfaction.

Happy employees, translate to better customer care. #SalesForceTour #keynote


Exciting news for businesses of all sizes! Salesforce has recently announced two initiatives that can significantly impact your organisation:


1. Marketing Cloud Growth Edition: This new product specifically targets small businesses, offering them:


  • Marketing automation: Streamline marketing tasks and processes, freeing up time for strategic initiatives.
  • Data-driven insights: Gain valuable customer data and insights to personalise marketing campaigns and improve customer relationships.
  • Intuitive platform: Easy-to-use platform that allows small teams to manage marketing activities efficiently.



  • Increased efficiency: Save time and resources with automation and intuitive tools.
  • Improved customer satisfaction: Personalised experiences through data-driven insights.
  • Enhanced growth potential: Reach new customers and drive revenue through effective marketing campaigns.


2. No-cost access to Data Cloud: This benefit applies to existing Marketing Cloud Engagement and Marketing Cloud Account Engagement users with specific licenses. It allows them to:


  • Build a strong data foundation: Prepare for successful AI implementation with high-quality data.
  • Fuel generative AI capabilities: Utilise Data Cloud to support AI functionalities like Einstein 1.
  • Connect data across various sources: Integrate data from sales, service, marketing, and other applications for a holistic view.




  • Improved decision-making: Data-driven insights for better-informed business decisions.
  • Streamlined AI implementation: Strong data foundation facilitates smoother AI adoption.
  • Enhanced customer experience: Utilise data to personalise interactions and provide excellent customer service.


These announcements are positive developments for all businesses, regardless of sise


Small businesses can now compete against larger billion dolloar competitors by augmenting their existing teams to do more with less when harnessing the power of AI. #SalesForceTour #keynote



Existing Marketing Cloud users can expect further innovations and feature parity across different editions.



No matter your current use of Marketing Cloud or Data Cloud, we can help you:


  • Develop a data strategy: Connect your data strategy with new features and ensure effective implementation.
  • Maximise platform benefits: Leverage features to improve efficiency, customer satisfaction, and growth.
  • Unlock the power of AI: Utilise data and AI capabilities to enhance your business operations.


Contact us today to learn more about how these announcements can benefit your business and how we can help you make the most of them.


Remember, a strong data strategy is crucial for success in today’s AI-driven economy. Let’s work together to help your business thrive!


Rodrigo Rubio